To get this link back, check if the page was "noindexed" accidentally. A better backlink profile means a website’s content is valuable and worth referencing. Domain rating (DR) is a marketing metric that shows the strength of a website’s backlink profile. This is a no-brainer, simply because SEMrush has more features than Ahrefs. Ahrefs’ calculation also considers the quality and quantity of backlinks. It’s called Ahrefs Webmaster Tools. Why did my Ahrefs Rank drop if I haven’t lost any links? My website is gaining organic keywords, but losing search traffic. This means that it should be in the same folder as your home page. Using Ahrefs’ Rank Tracker –. Ahrefs has a logarithmic scale for Domain Authority called Domain Rating, in general: DR 50+: indicates that the link is from a very authoritative domain and is of high quality. Domain Rating is a metric developed by Ahrefs that indicates the strength of a website’s backlink profile, while Authority Score is developed by Moz which predicts a website’s performance on search engines. DR is a domain-level metric, and UR is a page-level metric. Moz offers its own free domain authority checker. Ultimate Guide and Review of Ahrefs for 2023. 3. This measures the strength of a website’s backlink profiles with a rating of 0-100. Why organic search is important. Domain Rating (DR) and URL Rating (UR) are the metrics Ahrefs uses to rate the backlink profile of a website. It is not a measure of a website’s quality and legitimacy. One of the key reasons why the DA of websites reduces is due to the increase in the number of spammy domains. Generally speaking, each domain splits its rating equally amongst the domains it links to. As our Dyson example has shown, Ahrefs does not have the keyword difficulty measurement perfected, but there is a solution you can use to make the most informed decision. Use internal site search for keyword research. It contains all of the information an SEO would want like domain rating and backlink counts. ” Domain Authority and Domain Rating are almost similar, but they still have some significant differences. It calculates the rating by considering various factors, such as backlinks. Noindex. Good URL slugs are usually in an easy-to-read format which helps the readers and search engines better understand the content on the page. For example, if a web page has a backlink from. Business, Economics, and Finance. Domain Rating is a website metric which was developed by Ahrefs. Build high-quality backlinks. ” This is different from the Ahrefs Rank (AR), since as Ahrefs puts it, the DR is “a less granular version of the AR. The best means to maximize your domain name authority is to utilize finest search engine optimization methods with a focus on top. It tells you how strong an entire website’s backlink profile is on a scale of 0 to 100. UR stands for URL Rating. This is where Ahrefs displays results from the Google's first page based on a given keyword. One of the most common activities in link building is to check your competitors’ backlink. SEMrush. Ahrefs is a powerful SEO tool that offers a wide range of tools, including keyword research, site audits, content explorer, site explorer, etc. Example 2 We have a Top Level Domain (TLD) of , subdomain of and the subdirectory of. Once you've run a crawl of your site in the Site Audit tool, you might see a '3xx redirect' warning in the report under Internal pages menu:Registration and Use of Service. It runs on a scale from zero to a hundred. What is a referring domain? Referring domains are domains from which the target website or web page has one or more backlinks. Domain rating is a proprietary Ahrefs’ metric that shows the score of a domain. txt” and should be located in the root domain directory of your website. It uses a variety of SEO factors like inbound and outbound links, link quality, and the age of your domain to determine your predictive rankings. ) And considering that Majestic’s tool is 100% focused on links, this is a great value for anyone that’s on the hunt for a cheap link analysis tool. Analyze the search intentAhrefs’ Domain Rating (DR) is a good indicator of the strength of a site’s overall link profile. Domain Rating is a metric that measures the strength of a domain. Interestingly, URL Rating (UR) is the strongest correlating factor of all, which indicates that the way Ahrefs calculates the “link popularity” of a page correlates nicely with the ability of that page to rank high in Google. So what does this mean? Technically, a link from a page with a higher UR could pass more immediate “link juice”, even if it’s on a site with a. Use this report to find the highest-value backlinks in your portfolio or your most common referring domains. Discoverability – Search engines revisit popular pages more often than. The second result has a good domain rating and a good amount of backlinks, but it’s difficult to compete with a site like Yelp. DR stands for Domain Rating. And while this metric can be incredibly useful for making informed SEO decisions, it can also lead you astray if you don’t understand it well enough. Semrush: Best for Power Users. Ahrefs’ Domain Rating (DR) is an indicator of a domain’s traffic-generating potential, as it takes into account both its backlinks and the number of referring domains. So how is domain rating calculated?Moz Domain Authority vs. And because each of these brands uses its own unique calculation and link indexes, your website’s scores could vary widely for each metric. Everything in this section requires nothing but the Overview report (i. Developed by Ahrefs, domain rating uses a 100-point scale. This simply means getting a general snapshot of how good any website is from an SEO perspective. This means you need to use a backlink tracking tool like Semrush or Majestic’s Site Explorer to. 4 million pages get organic traffic, which is less than 4% of our sample. In SEO, DA stands for Domain Authority, whereas DR stands for Domain Ranking. URL Rating works as a proxy to something like Moz’s Page Authority or Google’s PageRank tool bar grader. Then, if the domain ranking is high (on a scale of 1 to 100), this means that “link juice” is transferred to the linked domains. To check your SEO score you need to enter the domain name or URL into the given field of an SEO checker and click “Check SEO Score”. The site at # 1 position is the strongest (according to Ahrefs) site in the world!. Domain authority scores in Ahrefs, Moz and Semrush. This website ranking. It ranges from 0 to 100, with higher scores indicating stronger authority. Two of the most prominent tools used to measure the authority and quality of websites are Moz’s Domain Authority (DA) and Ahrefs’ Domain Rating (DR). Ahrefs can also monitor a website’s traffic flow. You don’t have enough high-quality backlinks. The second result has a good domain rating and a good amount of backlinks, but it’s difficult to compete with a site like Yelp. (Domain Rating), UR (URL Rating), keywords, inbound and outbound links, anchor text used for the backlink, etc. Ahrefs also measures a website’s backlink profile. Domain authority is the score Moz uses to track how your website’s total domain performs when it comes to SEO and organic traffic, whereas domain rating is the scoring system developed by Ahrefs. Tips Meningkatkan Domain Rating. It’s the perfect way to find smaller sites to get some practice pitching, writing and building the portfolio. In the Performance chart, toggle the Domain Rating metric on to track your target’s DR over time. 4. Domain Rating (DR) is a metric that shows the strength of a given website’s overall backlink profile. For example, if the delta for this number is +1. Source. domain/*, domain/*, Prefix and URL mean? What are broken backlinks? What is Ahrefs Rank (AR)? What are broken links? URL Rating (UR) is a metric used in SEO that estimates the strength of a webpage’s backlink profile on a scale from 0 to 100. In your experience, is there any direct correlation between Moz's DA and AHrefs Domain Rating. Click the Content Gap report. Domain Rating, DR, is one of the terms you will see readily used. DR – Domain Rating is how strong Ahrefs thinks your entire website’s backlink profile is compared to other sites in its database. Its pricing starts at $99 per month. Ahrefs has been a must-have in my marketing toolkit for many years. Domain Rating (DR) shows the level of strength of a website’s backlink profile. Technical SEO is the most important part of SEO until it isn’t. Toggle the “Any word” switch. Ahrefs is a great tool for SEO professionals. You can: 1. The difference between backlinks vs. External websites that direct users to your site are known as referring domains and are sometimes known as “linking domains. 2. However, Moz scores DA using factors such as the linking root domains, the number and quality of. Ahrefs’ Domain Rating (DR) is a measure of the strength of a website’s backlink profile. However, slugs can also contain. If you were looking for low-competition informational keywords for a blog, you can do the same. For example, if a site has 10 external backlinks and ranks in position 10 for relevant keywords, it will have an Ahrefs Domain Rating of 50. It indicates how strong an individual page’s link profile is on a scale of 0 to 100. GameStop Moderna Pfizer Johnson & Johnson AstraZeneca Walgreens Best Buy Novavax SpaceX Tesla. This metric aims at determining a website’s quality. What is Ahrefs DR? Domain Rating or DR is one of the most important metrics in the Ahrefs system. This is more than one of the top-20 most visible domains, collinsdictionary. DA and DR technically indicate a website’s domain. When you do that, you’ll be immediately redirected to the page on the picture. And hit the ‘Add to Chrome' button. Moz Domain Authority and Ahrefs Domain Rating have a number of things in common. To stand out amongst the countless other websites today, my advice is to be specific. A DR of 0 does not mean that the website has no authority; it simply means that it has not yet been assigned a DR. The process is designed to provide a comprehensive and accurate assessment of a website’s backlink authority, which is crucial in determining its DR. To find dropped domains, you can use domain registrar auctions like GoDaddy, or tools like Spamzilla that filter and analyze expired domains across multiple marketplaces. Semrush’s authority score metric is comparable to Ahrefs’ domain rating metric. This report shows you all the external outgoing links on your target. Ahrefs’ anchor text and surrounding text information for backlinks provides much needed context for understanding why backlinks were earned for your site or a competitor. Google Analytics is a powerful tool for improving SEO with virtually infinite possibilities and best practices. Domain rating (DR) is a metric created by the SEO toolset Ahrefs that shows “the strength of a website’s backlink profile compared to the others in the ahrefs database on a 100-point scale”. AR ranks websites in the Ahrefs database by the size and quality of their backlinks, while Domain Rating shows the strength of a website’s backlink. Referring Domains: Tells you about the number of unique sites pointing at a web page or a website. Ahrefs is an all-in-one SEO tool designed to enhance your website’s search engine optimization (SEO). That means, that 85% of searchers are not likely to click on the result as they might be finding the results within SERPs. Good URL slugs are usually in an easy-to-read format which helps the readers and search engines better understand the content on the page. It provides this information on a scale that ranges from 1 to 100. Domain - to crawl a specified domain excluding its subdomains and. Domain rating is a crucial SEO metric developed by Ahrefs to assess a website's authority and strength. A website with a higher DR is more likely to rank higher in search engine results pages (SERPs) for relevant keywords. DA scores range from one to 100. It’s important to note that the number is never an absolute. A referring domain can have one or more backlinks to a. Your site's. You come back and tell me either in inches or meters. Domain Authority is based on data from our Link Explorer web index and uses. Domain Rating is a metric tool developed by Ahrefs to gauge your website’s backlink profile. Ahrefs’ Domain Rating score is a better indicator of how well a site will rank than Moz’s Domain Authority score. Using Ahrefs Domain Rating these well-known sites score as. Like in the previous two reports, we’ve added a bunch of useful filters to help you zoom in on data. This is a purely link-based metric, meaning it doesn’t take other SEO factors into account when determining your domain’s score. What is link exchange? Link exchanges are a quick way to receive backlinks. 2. 4. It shows the strength of a given websites overall backlink profile and is measured on a logarithmic scale from 1 to 100, with the latter being the strongest. – The main factor in measuring. It calculates the rating by considering various factors, such as backlinks and social shares. Use internal linking to improve the ‘authority’ of important pages. A website’s DR is high if it has many backlinks from high-quality websites. Measured logarithmically, Ahrefs uses a scale from 0 to 100 to quantify the rating, with 0 as the weakest and 100 as the strongest. Enter your seed keywords. Click on the card to get more data (if you need it). Moz's DA was a clear winner, maybe because of first-mover advantage but right now in 2021, which is more accurate? I have seen so many websites with large differences in their domain score, ratings, and authority with Domain rating by ahrefs usually being lower and Domain score by semrush being higher. Go to your Dashboard. Here’s how you can see these opportunities: Go to Ahrefs’ Competitive Analysis tool. In other words, referring domains are websites that link to you, as opposed to websites that you link to. After that, click on the three dots at the top right corner of your browser. e. This is determined by quality and size. Our data shows that a site’s overall link authority (as measured by Ahrefs Domain Rating) strongly correlates with higher rankings. Ahrefs DR (Domain Rating) is a metric that measures the authority of a website’s backlink profile on a scale of 0 to 100. As with these types of metrics, these tools do not represent an official score but a. It was developed by Ahrefs, a popular SEO tool provider, and was first introduced in 2016 as an alternative to other domain authority metrics like Moz’s Domain Authority. In regards to how much time it takes to grow your domain rating, using Netlify as our example, it takes about 34 referring domains to hit a score of 25. It means the website is well established and has proven its worth to Google. How to find the backlinks identified by Ahrefs on the target page. Domain Rating (DR) looks at the quantity and quality of external backlinks to a website. Ahrefs, like Moz, gives each website a score from 0-100. We will cover Ahrefs features, usability and the value it brings to businesses in boosting their online visibility. It shows how your website’s backlink profile compares to the others in the Ahrefs database on a 100. com. 1. But… is Ahrefs worth your money in 2023? Find out in this detailed review along with its pros, cons and features. There is a limit to the number of monthly searches you can do. Bid on that keyword in a Google Ads campaign. Ahrefs can also monitor a website’s traffic flow. What is Domain Rating (DR)? Find out what Ahrefs Domain Rating (DR) is and how it is calculated. Domain rating is a crucial SEO metric developed by Ahrefs to assess a website's authority and strength. For Ahrefs, it’s enough to have plenty of links to boost your domain ranking in their eyes. Ahrefs also provides an Ahrefs rank, which sorts and ranks sites based on the size and quality of their backlink profile. Ahrefs calculates the DR score by analyzing a website's backlink profile, which includes factors such as the number and quality of referring links and the strength and relevance of those backlinks. A domain rating is a metric developed to help predict how likely a domain, subdomain, or page will rank in search engine result pages (SERP). The free tool above shows your website’s “authority” as calculated by Ahrefs (i. Next to this you’ll see the URL rating (UR) and domain rating (DR) of the URL you’ve searched for. You could also pull data for a specific page on your site. Ahrefs has an astounding Content Explorer tool also. 34K. What is Domain Rating (DR) or what does it mean? In this video, SEO specialist Kym Wallis explains: - The origins of Domain Rating (DR) - Google - AHRefs’ Domain. Berikut ini adalah beberapa cara untuk meningkatkan rating domain website Anda: 1. In other words: Majestic isn’t an all-in-one tool that does keyword research, SEO site audits and on-page SEO analysis. Domain Authority (DA) is another popular ranking factor. Ahrefs Dashboard. While these metrics can provide valuable insights for SEO analysis and even measurement, they are only attempts at interpreting. With every subscription you get a unified number of 500 Reports limit that can be spent in Batch. ”. Ltd. Domain rating is a ranking metric created by Ahrefs assigned to highlight the strength of a website’s backlink profile compared to others in their database. A higher domain rating means a more authoritative site. Step 1: Choose your niche. If a domain has lots of links coming from high-quality sites, its. In the Wins by IP test, Ahrefs finds 216% more than Majestic SEO. What does that mean? It means a few small changes might increase your DA from 10 to 20. Use Ahrefs Webmaster Tools. Where more rating count is considered better. . 0 is the Crawled pages widget. Make an account on Ahrefs and log in. Calculating DR in Ahrefs is based on a logarithmic scale from 0 to 100. Understanding What Does Ahrefs Domain Rank Mean: Comprehensive Guide 2023 What is Ahrefs Domain Rank? Ahrefs Domain Rank is a metric developed by Ahrefs, a leading SEO tool, to measure the authority and strength of a website's backlink profile. TAT: 30 days. Each company clearly has a different methodology for counting domains. How to see a site's backlinks history beyond the predefined 60 days. It has amassed a considerable number of backlinks and is likely to rank on the first page of Google for a sizable chunk of its target keywords. Path - to crawl any subfolder on a website. Ahrefs’ Domain Rating (DR) measures how strong these votes are for your whole website, not just a single page. Step 1: Create the File. Table of contents. Enough interest to make it profitable. Ahrefs is a user-friendly, powerful solution for marketing professionals of all levels of experience. After using Ahrefs for 3 years, I can't imagine my work life without it. 2. Assessing keyword difficulty can help you determine whether or not it’s worth your time and money to either: 1. Ahrefs is a hugely popular all-one-SEO tool that promises to help grow your organic traffic manifold. 3. 2. The domain’s relevance based on having a common niche; The domain’s health based on spam factors; A higher rating means there may be a more realistic possibility to attain backlinks and that it’s a high-quality website. Don’t forget to check trends. It’s 100% focused on backlinks. The Ahrefs link intersect tool allows you to compare three of your competitors’ SEO backlinks. 1. Still, it’s not the. Here they are: Find out where your competitors got their backlinks. They also explicitly state that DA isn’t a metric Google uses to. What is URL Rating (UR)? | Help Center - Ahrefs All Collections Site Explorer Terminology What is URL Rating (UR)? What is URL Rating (UR)? Find out what URL Rating (UR). Find a website with a Spam Score higher than 30%. Backlink anchor text — Analyze anchor texts to see. domain/*, domain/*, Prefix and URL mean? What are broken backlinks? What is Ahrefs Rank (AR)? What are broken links?Ahrefs DR Checker provided by Sitechecker is an invaluable tool for SEO professionals aiming to analyze the Domain Rating (DR) of websites, a metric developed by Ahrefs, renowned for its accuracy and reliability in assessing a site’s backlink profile strength. How to upload a disavowed links file in Ahrefs Site Explorer. If you have to consider something, think about below points: 1- How much time users are spending on your site. The results can be downloaded as a CSV, and are also available on the dashboard. e. Another addition to Overview 2. Both internal and external backlinks links are taken into account when calculating URL Rating. com, in Ahrefs Site Explorer. The company offers a website authority checker, where you can examine a similar metric to the “DA” from Moz. By Helen and 5 others24 articles. In A Nutshell. Moz Domain Authority, Explained. You can add up to 10 URLs, but do ensure that you enter one URL per line, like this: Click on the “Check Rating” button. The Ahrefs “ Website Authority Checker ” is a free tool for finding out your domain’s authority. Here’s what we will track for you on the Dashboard: keywords rankings, changes in backlinks profile and Ahrefs ratings (Ahrefs Rank, Domain Rating, URL Rating). 4. However, it’s still different from Domain Authority by Moz. This doesn’t mean Ahrefs is bad! The area where Ahrefs scores over Semrush is that it shows you data from ten search engines, while Semrush focuses only on Google. ”. Price: Plans range from. Ahrefs Domain Rating According to Ahrefs: “Domain Rating (DR) shows the strength of a website’s backlink profile compared to the others in our database on a 100-point scale. We have two core ways to track keywords to suit most budgets and businesses: Free keyword rank checker – A quick way to spot-check your keyword rankings for free. Featured tool: Ahrefs . What Does Ahrefs Domain Rating Mean? Ahrefs’ Domain Rating (DR) is an indicator of a domain’s traffic-generating potential, as it takes into account both its backlinks and the number of referring. It will give you tons of insight into your competitors and you will make much better marketing decisions. But what happens if we exclude pages on websites with high Domain Ratings? In short, the numbers become even more pessimistic. Regardless of how many backlinks you receive from. You can spot it in nearly every tool and report within our platform. All you need to do is type the URL of the website you want to see the domain authority of. Access the Backlinks card, which gives you a quick insight into backlinks growth. To evaluate expired domains, look for domains that are relevant to your niche, have high-quality and relevant backlinks, and have no penalties from Google. How to see a site's backlinks history beyond the predefined 60 days. According to Ahrefs, the “Domain Rating (DR) shows the strength of a website’s backlink profile compared to the others in our database on a 100-point scale. Backlinks. Websites which have high quality links (both internal and external links) will receive the best possible score – 100. Subdomains - for the most complete crawl. So, you know that you can trust Ahrefs to deliver the goods! About UbersuggestMajestic SEO is an SEO software tool that specializes in link analysis. A higher rating indicates a more authoritative and credible website, positively affecting search engine rankings. DR is a measure of the quantity and quality of the backlinks going to an entire domain, while UR rates the backlinks going to a specific page. What do the modes for analysis *. Don’t be afraid to link outAfter you have chosen a competitor, go to the “Site Explorer” section, and enter the URL. Discover your competitors’ “linkable assets”. Brainstorm “seed” keywords. How does Ahrefs determine what this number is? Key factors that DR uses What Is Domain Rating? First, let’s talk about what Domain Rating (DR) is. It was founded in 2008 by Oleg Shchegolev and Dmitry Melnikov, and has been snowballing. If a user puts a website into Ahref's Site Explorer, then he can check its UR. Our company’s SEO strategy is fully based on Ahrefs’ tools and tutorials. Ahrefs Rank (AR) ranks all the websites in our database in order, by the size and quality of their dofollow referring domains — basically, by their DR . CryptoLastly, the new Outgoing links report. Go to Organic Keywords. Let’s look at the options. The more the incoming links, the better your domain authority. ; UR - stands for URL Rating. Although incredibly similar, there are some differences from backlinks, which are 1 hyperlink pointing back at your domain, from other domains. You come back and tell me either in inches or meters. This metric is designed to show the strength of a website’s total backlink profile. I can Increase Domain Rating of any website or Blog Upto 50+ in a very short time. It calculates the rating by considering various factors, such as backlinks and social shares. Each company clearly has a different methodology for counting domains. How to find the backlinks identified by Ahrefs on the target page. One term you may. If you’re a seasoned guest blogger then set the “Domain Rating” from 50 to 70. 1. Use Google Trends to find “out of the box” keyword ideas. 3- Reduce bounce rate. SEMrush is a popular tool among many SEO professionals and it also provides data about the domain authority of a website. Keyword Difficulty (KD) is an SEO metric that estimates how hard it would be to rank on the first page of Google for a given keyword. Ahrefs calculates the DR score by analyzing a website's backlink profile, which includes factors such as the number and quality of referring links and the strength. See how. Domain Authority between 50 and 60 must be rated as good. Scores above 60 rate the Domain Authority as excellent. In this Ahrefs guide, we will explore the many features Ahrefs offers and more!Ahrefs is an all-in-one SEO toolset designed to help optimize websites and grow search traffic. Note: Even though we’ll use the term “Domain Authority” throughout the article, we aren’t always specifically referencing Moz’s Domain Authority score. – The main factor in measuring Ahrefs DR is backlinks. Plus, new legitimate websites that have yet to build links can also. It is a numerical score ranging from 0 to 100, with higher scores indicating stronger and more. However, slugs can also contain. The concept of website authority in SEO shouldn’t be confused with the. Ahrefs. Building trust with Google. Ideally, a good affiliate niche has these: Your own interest*. The rule is simple: the lower the number, the weaker a link profile is. They both are essential scores to analyze a website’s SEO. Because of its extensive backlink data, I find its domain authority data and referring domains better than Ahrefs. The higher a website’s Domain Rating (DR), the stronger and more authoritative it is. Here's how it works: On this page, enter the URLs of the domains you want to check. The rule is simple: the lower the number, the weaker a link profile is. Locate MozBar and click on the pin icon to pin the MozBar in your browser. See the strength of your website’s backlink profile on a scale from 0 to 100. Followed by these four metrics that are popular but actually don’t matter: Bounce rate. What is the Domain Rating gap between your website and the sites ranking?. In case of your paint business, you’ll look for keywords that match: paint and different kinds of paints. These results can’t be bought or influenced by advertisers; they’re the ones the search engine deems most relevant to the user’s search query. Konten tersebut harus menyajikan informasi yang lengkap dan mudah dipahami orang yang mencarinya. is a software company that develops online SEO tools and free educational materials for marketing professionals. Like Moz's domain authority checker, Ahrefs’ domain authority tool is called Website “Authority” Checker. 1% of our sample. e. All Collections Site Explorer. By Helen and 5 others24 articles. Ahrefs is More User-Friendly. Generally speaking, a week domain authority score will fall somewhere between 0-20. Ahrefs defines DR as “the strength of a website’s. 70 – 89: The website is a topical authority in its niche. It’s easy to get started tracking keywords with Ahrefs. When you conduct a DR check, higher scores correspond to a much better ability to rank well for certain terms and. You’ll see this for any site you analyze in Site. A dofollow link is any link with no “nofollow,” “UGC,” or “sponsored” attribute. Ahrefs Rank: This is your site’s global ranking based on its link profile. It shows you an option to check the Ahrefs URL Rating of the website that is linking back. Just over 1. The Ahrefs link intersect tool allows you to compare three of your competitors’ SEO backlinks. SHARES. According to Ahrefs’ developers, this metric is correlated with the Google ranking and enables to. It also displays information such as disavow links, URL ratings, Domain Ratings, and referring domains for any website. Keyword Difficulty (KD) estimates how hard it will be to rank on the first page of. Domain Health is an Ahrefs score that takes into account conformance to SEO aspects such as accessibility, crawlability and metadata violations. Here, too, the value is more than collinsdictionary. rankingsAhrefs is a popular SEO tool that has gained a strong reputation in the Digital marketing tools space due to its high performance and advanced features. Domain Rating. The domain authority checker checks the overall backlink profile of your website and displays the strength on the scale of one to a hundred. ” The first result, Yelp, has an incredibly high domain rating and over 91 million backlinks according to Ahrefs. First things first. Although each of those instruments present insights into the general efficiency of a web site, it’s important to know the variations between them to make well-informed.